Minggu, 29 September 2013

[C744.Ebook] Download Ebook Shopper Marketing, by Paul Barnett

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Shopper Marketing, by Paul Barnett

Shopper Marketing, by Paul Barnett



Shopper Marketing, by Paul Barnett

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Shopper Marketing, by Paul Barnett

The book outlines a practical approach to digital and physical shopper marketing to grow revenue and brand equity.

A story runs through the book in the first part of each chapter, so that it is easier to connect the ideas and tools in the second part with a real-world scenario.

The book follows the story of the Big Beverage Company, who receive a call from their biggest customer one afternoon asking for their help in getting the coffee category growing again.

This sets the Big Beverage Company and their management team on a journey from being a brand-focused business, to one that understands how a broader emphasis on the category and its shoppers can lead to greater growth for themselves and their retail partners.

The book contains over 300 industry and academic references, case studies as well as numerous examples from the author's own experience.

Anyone interested in winning more shoppers should find ideas that they can start using immediately.

  • Sales Rank: #2871329 in Books
  • Published on: 2015-11-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .59" w x 5.98" l, .83 pounds
  • Binding: Paperback
  • 185 pages

Review
"Organisational storytelling at its best! A compelling practitioner's guide to demystify shopper marketing."�Tom Bradley, European Strategy Director at Bacardi

"A must have read for Shopper Marketers combining real life tools for making your activities more effective as well as understanding some of the internal hurdles that need to be overcome. "Chris Connor, Group Head of Shopper Capability, SABMiller plc

"A comprehensive overview of shopper marketing."�Nick Foley, President, SE Asia Pacific & Japan, Landor

"Shopper Marketing, many talk about it but few really get it. Paul does, and in spades. Moreover in these pages he provides a clear, practical, digestible and usable guide to doing it."�Paolo Lanzarotti, Managing Director, Plzensky Prazdroj, a.s.

"The book gives a comprehensive overview of the fundamentals of shopper marketing, and gives insight into commercial management as a whole."�Lies Ellison-Davis, Global Director Shopper Marketing, Friesland Campina

From the Inside Flap
The topics covered include:

  • Writing shopper�insights
  • Creating category visions
  • Managing projects with retailers
  • Developing point-of-sale-material
  • Calculating shopper conversion
  • Digital and physical shopper behavior�
  • Shopper-led category management
  • Writing shopper-based strategies
  • Using retail theatre to influence the shopper
  • Digital and physical activation on the path to purchase
  • Shopper-led ideation
  • Using pricing frames
  • Designing packaging

From the Back Cover
The book is edited by�Dr. Naresh K. Malhotra Senior Fellow, Georgia Tech CIBER and Regents' Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA.

Most helpful customer reviews

1 of 1 people found the following review helpful.
great book
By Amazon Customer
Paul is a passionate, experienced, professional marketer. His perspective on shopper marketing is truly inspirational. The book is a great asset to anyone who would love to develop the thinking along this line. A book that cant be missed!

1 of 1 people found the following review helpful.
A valuable resource for brand marketers / shopper marketers
By Amazon Customer
Paul Barnett is an experienced marketer with significant global experience working for major brands.

It's a valuable resource for any brand marketer / shopper marketer whose job includes understanding how target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders (brands, consumers, retailers, and shoppers.)

Shopper Marketing

0 of 0 people found the following review helpful.
Paul Barnett is one of the most recognized Shopper Marketing ...
By Wendy C. Uy
Paul Barnett is one of the most recognized Shopper Marketing Gurus in the FMCG industry. Getting the opportunity to learn from his expertise and experiences through this book is a really a chance of a lifetime! For those who want to learn, in a theoretical and practical way, to apply Shopper Marketing in their own respective fields, this book is a Must Have!

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Senin, 16 September 2013

[G789.Ebook] Ebook The FastDiet - Revised & Updated: Lose Weight, Stay Healthy, and Live Longer with the Simple Secret of Intermittent Fasting, by Dr Michael

Ebook The FastDiet - Revised & Updated: Lose Weight, Stay Healthy, and Live Longer with the Simple Secret of Intermittent Fasting, by Dr Michael

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The FastDiet - Revised & Updated: Lose Weight, Stay Healthy, and Live Longer with the Simple Secret of Intermittent Fasting, by Dr Michael

The FastDiet - Revised & Updated: Lose Weight, Stay Healthy, and Live Longer with the Simple Secret of Intermittent Fasting, by Dr Michael



The FastDiet - Revised & Updated: Lose Weight, Stay Healthy, and Live Longer with the Simple Secret of Intermittent Fasting, by Dr Michael

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The FastDiet - Revised & Updated: Lose Weight, Stay Healthy, and Live Longer with the Simple Secret of Intermittent Fasting, by Dr Michael

From Dr. Michael Mosley, author of The 8-Week Blood Sugar Diet, and Mimi Spencer comes a revised and updated edition of the #1 New York Times bestseller The FastDiet, complete with new science, recipes, and tips for easy fasting!

Is it possible to eat normally—five days a week—and become slimmer and healthier as a result?

Simple answer: yes. You just limit your calorie intake for two nonconsecutive days each week—500 calories for women, 600 for men. You’ll lose weight quickly and effortlessly with The FastDiet.

Scientific trials have shown that intermittent fasting will help the pounds fly off and reduce your risk of diseases, including diabetes, cardiovascular disease, and even cancer, offering a dietary program you can incorporate into your busy daily life. This revised and updated edition of the #1 New York Times bestseller features:

-More quick and easy fast day recipes

-A new section on the psychology of dieting

-The latest research on the science behind the program

-Dozens of new testimonials

Far from being just another fad, The FastDiet is a radical new way of thinking—your indispensable guide to simple and effective weight loss, without fuss or the need to endlessly deprive yourself.

  • Sales Rank: #2570 in Books
  • Brand: Atria Books
  • Published on: 2015-01-06
  • Released on: 2015-01-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.37" h x .70" w x 5.50" l, .0 pounds
  • Binding: Paperback
  • 256 pages
Features
  • Atria Books

Review
"A health revolution."

  (New York Times)

“Fans of the FastDiet report becoming radically healthier by fasting two days a week.” (Good Morning America)

“The biggest diet revolution since Atkins.” (Daily Mail)

“The only diet you'll ever need.” (Mail on Sunday)

About the Author
Dr. Michael Mosley is the author of The Clever Gut Diet, The 8-Week Blood Sugar Diet, and the coauthor, with Mimi Spencer, of the #1 New York Times bestseller The Fast Diet, which has been published in over thirty-two languages around the world. He is also coauthor, with Peta Bee, of Fast Exercise and wrote the foreword for The Fast Diet Cookbook by Mimi Spencer and Dr. Sarah Schenker. Dr. Mosley trained to be a doctor at the Royal Free Hospital in London before joining the BBC, where he has been a science journalist, executive producer, and, more recently, a well-known television personality. He has won numerous television awards, including an RTS (Royal Television Award), and was named Medical Journalist of the Year by the British Medical Association.

Mimi Spencer is a feature writer, columnist, and the author of 101 Things to Do Before You Diet. 

Excerpt. © Reprinted by permission. All rights reserved.
FastDiet Introduction
OVER THE LAST FEW DECADES, food fads have come and gone, but the standard medical advice on what constitutes a healthy lifestyle has stayed much the same: eat low-fat foods, exercise more . . . and never, ever skip meals. Over that same period, levels of obesity worldwide have soared.

Now many of those old certainties are being questioned.

There is nothing else you can do to your body that is as powerful as fasting.

When we first read about the benefits of intermittent fasting, we, like many, were skeptical. Fasting seemed drastic, difficult—and we both knew that dieting of any description is generally doomed to fail. But now that we’ve looked at it in depth and tried it ourselves, we are convinced of its remarkable potential. As one of the medical experts interviewed for this book puts it: “There is nothing else you can do to your body that is as powerful as fasting.”
Fasting: An Ancient Idea, a Modern Method
Fasting is nothing new. As we’ll discover in the next chapter, your body is designed to fast. We evolved at a time when food was scarce; we are the product of millennia of feast or famine. The reason we respond so well to intermittent fasting may be because it mimics, far more accurately than three meals a day, the environment in which modern humans were shaped.

Fasting, of course, remains an article of faith for many. The fasts of Lent, Yom Kippur, and Ramadan are just some of the better-known examples. Greek Orthodox Christians are encouraged to fast for 180 days of the year (according to Saint Nikolai of Zicha, “Gluttony makes a man gloomy and fearful, but fasting makes him joyful and courageous”), while Buddhist monks fast on the new moon and full moon of each lunar month.

Many more of us, however, seem to be eating most of the time. We’re rarely ever hungry. But we are dissatisfied. With our weight, our bodies, our health.

Intermittent fasting can put us back in touch with our human selves. It is a route not only to weight loss, but also to long-term health and well-being. Scientists are only just beginning to discover and prove how powerful a tool it can be.

A review article recently published in the scientific journal Cell Metabolism, “Fasting: Molecular Mechanisms and Clinical Applications,”1 which looked at some of the most recent human and animal studies, makes the point that “fasting has been practiced for millennia, but only recently, studies have shed light on its role in adaptive cellular responses that reduce oxidative damage and inflammation, optimize energy metabolism, and bolster cellular protection.”

In other words, we now know, through proper scientific studies, that fasting reduces many of the things that promote aging (“oxidative damage and inflammation”), while increasing the body’s ability to protect and repair itself (“cellular protection”).

The article concludes that fasting “helps reduce obesity, hypertension, asthma, and rheumatoid arthritis. Thus, fasting has the potential to delay aging and help prevent and treat diseases.”

This book is a product of cutting-edge scientific research and its impact on our current thinking about weight loss, disease resistance, and longevity. But it is also the result of our personal experiences.

Both are relevant here—the lab and the lifestyle—so we investigate intermittent fasting from two complementary perspectives. First, Michael, who used his body and medical training to test its potential, explains the scientific foundations of intermittent fasting (IF) and the 5:2 diet—something he brought to the world’s attention during the summer of 2012.

Then Mimi offers a practical guide on how to do it safely, effectively, and in a sustainable way, a way that will fit easily into your normal everyday life. She looks in detail at how fasting feels, what you can expect from day to day, what to eat, and when to eat, and provides a host of tips and strategies to help you gain the greatest benefit from the diet’s simple precepts.

As you’ll see below, the FastDiet has changed both of our lives. We hope it will do the same for you.
Michael’s Motivation: A Male Perspective
I am a 57-year-old male, and before I embarked on my exploration of intermittent fasting, I was mildly overweight: at five feet, eleven inches, I weighed around 187 pounds and had a body mass index of 26, which put me into the overweight category. Until my midthirties, I had been slim, but like many people I then gradually put on weight, around one pound a year. This doesn’t sound like much, but over a couple of decades it pushed me up and up. Slowly I realized that I was starting to resemble my father, a man who struggled with weight all his life and died in his early seventies of complications associated with diabetes. At his funeral many of his friends commented on how like him I had become.

While making a documentary for the BBC, I was fortunate enough to have an MRI (magnetic resonance imaging) scan done. This revealed that I am a TOFI—thin on the outside, fat inside. This visceral fat is the most dangerous sort of fat, because it wraps itself around your internal organs and puts you at risk for heart disease and diabetes. I later had blood tests that showed I was heading toward diabetes, and had a cholesterol score that was also way too high. Obviously, I was going to have to do something about this. I tried following standard advice, except it made little difference. My weight and blood profile remained stuck in the “danger ahead” zone.

I had never tried dieting before because I’d never found a diet that I thought would work. I’d watched my father try every form of diet, from Scarsdale through Atkins, from the Cambridge Diet to the Drinking Man’s Diet. He’d lost weight on each one of them, and then within a few months put it all back on, and more.

Then, at the beginning of 2012, I was approached by Aidan Laverty, editor of the BBC science series Horizon, who asked if I would like to put myself forward as a guinea pig to explore the science behind life extension. I wasn’t sure what we would find, but along with producer Kate Dart and researcher Roshan Samarasinghe, we quickly focused on calorie restriction and fasting as a fruitful area to explore.

Calorie restriction (CR) is pretty brutal; it involves eating an awful lot less than a normal person would expect to eat, and doing so every day of your (hopefully) long life. The reason people put themselves through this is because it is the only intervention that has been shown to extend lifespan, at least in animals. There are around 50,000 CRONies (Calorie Restriction with Optimum Nutrition) worldwide, and I have met quite a number of them. Despite their generally fabulous biochemical profile, I have never been seriously tempted to join their skinny ranks. I simply don’t have the willpower or desire to live permanently on an extreme low-calorie diet.

So I was delighted to discover intermittent fasting (IF), which involves eating fewer calories, but only some of the time. If the science was right, it offered the benefits of CR but without the pain.

I set off around the United States, meeting leading scientists who generously shared their research and ideas with me. It became clear that IF was no fad. But it wouldn’t be as easy as I’d originally hoped. As you’ll see later in the book, there are many different forms of intermittent fasting. Some involve eating nothing for twenty-four hours or longer. Others involve eating a single, low-calorie meal once a day, every other day. I tried both but couldn’t imagine doing either on a regular basis. I found it was simply too hard.

Instead I decided to create and test my own modified version. Five days a week, I would eat normally; on the remaining two I would eat a quarter of my usual calorie intake (that is, 600 calories).

I split the 600 calories in two—around 250 calories for breakfast and 350 calories for supper—effectively fasting for around twelve hours at a stretch. I also decided to split my fasting days: I would fast on Mondays and Thursdays. I became my own experiment.

The program, Eat, Fast, Live Longer, which detailed my adventures with what we were now calling the 5:2 diet, appeared on the BBC during the London Olympics in August 2012. I expected it to be lost in the media frenzy that surrounded the Games, but instead it generated a frenzy of its own. The program was watched by more than 2.5 million people—a huge audience for Horizon—and hundreds of thousands more on YouTube. My Twitter account, @DrMichaelMosley, went into overdrive, my followers tripled; everyone wanted to try my version of intermittent fasting, and they were all asking me what they should do.

The newspapers took up the story. Articles appeared in The Times (London), the Daily Telegraph, the Daily Mail, and the Mail on Sunday. Before long, it was picked up by newspapers all over the world—in New York, Los Angeles, Paris, Madrid, Montreal, Islamabad, and New Delhi. Online groups were created, menus and experiences swapped, chat rooms started buzzing about fasting. People began to stop me on the street and tell me how well they were doing on the 5:2 diet. They also e-mailed details of their experiences. Among those e-mails, a surprisingly large number were from doctors. Like me, they had initially been skeptical, but they had tried it for themselves, found that it worked, and had begun suggesting it to their patients. They wanted information, menus, details of the scientific research to scrutinize. They wanted me to write a book. I hedged, procrastinated, then finally found a collaborator, Mimi Spencer, whom I liked and trusted and who has an in-depth knowledge of food. Which is how what you are reading came about.
Mimi’s Motivation: A Female Perspective
I started intermittent fasting on the day I was commissioned to write a feature for The Times about Michael’s Horizon program. It was the first I’d heard of intermittent fasting, and the idea appealed immediately, even to a cynical soul who has spent two decades examining the curious acrobatics of the fashion industry, the beauty business, and the diet trade.

I’d dabbled in diets before—show me a fortysomething woman who hasn’t—losing weight, then losing faith within weeks and piling it all back on. Though never overweight, I’d long been interested in dropping that reluctant seven to ten pounds—the pounds I picked up in pregnancy and somehow never lost. The diets I tried were always too hard to follow, too complicated to implement, too boring, too tough, too single-strand, too invasive, sucking the juice out of life and leaving you with the scraps. There was nothing I found that I could adopt and thread into the context of my life—as a mother, a working woman, a wife.

I’ve argued for years that dieting is a fool’s game, doomed to fail because of the restrictions and deprivations imposed on an otherwise happy life, but this felt immediately different. The scientific evidence was extensive and compelling, and (crucially for me) the medical community was positive. The effects, for Michael and others, were impressive, startling even. In his Horizon documentary, Michael called it the “beginning of something huge . . . which could radically transform the nation’s health.” I couldn’t resist. Nor could I conceive of a reason to wait.

The scientific evidence was extensive and compelling, and (crucially for me) the medical community was positive.

In the two and a half years since I wrote the Times feature, I have remained a convert. An evangelist, actually. I’m still “on” the FastDiet now, following a 6:1 pattern, but I barely notice it. At the outset, I weighed 132 pounds. At five feet, seven inches, my BMI was an okay 21.4. Today, as I write, I weigh 119 pounds, with a BMI of 19.4. That’s a weight off. I feel light, lean, and alive. Fasting has become part of my weekly life, something I do automatically without stressing about it.

I feel light, lean, and alive.

These days, I have more energy, more bounce, clearer skin, a greater zest for life. And—it has to be said—new jeans (27-inch waist) and none of my annual bikini dread as summer approaches. But perhaps more important, I know that there’s a long-term gain. I’m doing the best for my body and my brain. It’s an intimate revelation, but one worth sharing.
The FastDiet: The Potential, the Promise
We know that for many people, the standard diet advice simply does not work. The FastDiet is a radical alternative. It has the potential to change the way we think about eating and weight loss.

• The FastDiet demands that we think about not just what we eat, but when we eat it.

• There are no complicated rules to follow; the strategy is flexible, comprehensible, and user-friendly.

• There is no daily slog of calorie control—none of the boredom, frustration, or serial deprivation that characterizes conventional diet plans.

• Yes, it involves fasting, but not as you know it; you won’t “starve” on any given day.

• You can still enjoy the foods you love—most of the time.

• Once the weight is off, sticking to the basic program will mean that it stays off.

• Weight loss is only one benefit of the FastDiet. The real dividend is the potential long-term health gains—cutting your risk of a range of diseases, including diabetes, heart disease, and cancer.

• You will soon come to understand that it is not a diet. It is much more than that: it is a sustainable strategy for a healthy, long life.

Now you’ll want to understand exactly how we can make these dramatic assertions. In the next chapter, Michael explains the science that makes the FastDiet tick.

Most helpful customer reviews

756 of 785 people found the following review helpful.
A Little Hunger is Healthy? A Revoluntionary Concept for Me
By Raya
I read this book very carefully, since I was VERY skeptical. I had been adhering to the "Eat 5 or 6 small meals" hype so that I could keep my metabolism in fat burning mode. I see now that that's as big a crock as the whole low fat diet scam of the 90s where I ate disgusting Snackwells cookies and other low fat/high sugar processed junk thinking I was doing myself a favor.

But this book completely convinced me that your body doesn't go into the dreaded starvation mode until you have fasted for days or maybe even weeks. Certainly not after one day of low calorie eating. It's just the opposite. A little hunger puts you into fat-burning mode. And I can tell it's working. I've lost 7 of my EXTREMELY stubborn 15 pounds that I've been trying to lose, in just 3 weeks, and it's not just water weight. My measurements are smaller and people are asking me what my secret is! I have more energy on both fast and feast days, and my stamina us up. My exercise instructor said she was amazed at how much stronger I seem lately.

Because of my new understanding of how hunger affects the body, on my feast days I don't feel like I have to rush to eat right when I'm hungry. I actually like to wait until I have a nice big appetite. The food tastes better, and since I'm only eating 3 times a day I can really enjoy that bigger meal. It fulfills me much more than those diet-y little meals I was eating before. I think that's why I always used to fall off the healthy wagon. I was never really satisfied. Also, I don't stuff my face the way I would before if I got too hungry. Before if I happened to get really hungry, I'd pig out, thinking that I deserved to really go crazy since I hadn't eaten all day. Now I just see getting good and hungry as natural, and then I eat a reasonable amount.

And all the little tips in the book really helped me figure out how to make the fasting days fly by. The way I do it is that I drink coffee (with a little unsweetened almond milk and Splenda), Good Earth Tea (iced), lemon water, fizzy water and maybe chicken broth through out my busiest mornings. Then I have scrambled eggs with cheese at 1:00. A sweet potato with Greek yogurt and salsa at 4. Then I go to bed early. The tip I like best is just reminding myself I can have whatever I want tomorrow. Sounds trite, but it works like a charm. I always think I'm going to have a burrito or a huge take-out spaghetti and meatballs, but when the next day comes, my appetite is so small I don't feel like eating it. I also feel so light and healthy that it doesn't even sound appealing. Last week I did have a big old Panda Express lunch and this week I had the spaghetti, but when I stepped on the scale the next morning I was lighter than ever!

But for me, the best part is that I'm not on this awful diet roller-coaster. I used to be "good" for about 2 or 3 days and then I'd be "bad" and ruin it. Then I'd feel guilty so I'd eat more to make myself feel better, then I'd be good again, only to ruin it... This is no way to live! My feelings of self-worth should not be dependent upon what I eat! This new approach isn't about being good or bad. It's just eating or not eating. It's easy for me to not eat when I only have to do it for one day. I don't feel like I'm being "good." I just feel like I'm doing something good for my body. And the next day when I indulge- if I even do, I feel like it's all part of my healthy plan. I just know that this is something I can do forever. I actually look forward to the fasting days as a chance to re-boot. I also like to use the hunger pains to remind me to be live a life of compassion for myself and for others. But that's another story...

1397 of 1454 people found the following review helpful.
Revolutionary Weight Loss Method!
By Lee Mellott
There are many ways to lose weight from counting point to micro-managing carbs. But almost all of them involve eating less calories on a daily basis. The result - you lose weight but let's face it the prospect of eating less every day gets old. And in many cases weight that is shed is quickly put back on.

Enter Dr. Michael Mosley with "The Fast Diet". Dr. Mosley a science researcher, investigated how fasting can result in enormous benefits such as increased longevity, lower blood pressure, improved cholesterol and much more. He presented his findings in the British television BBC special documentary "Horizon: Eat, Fast and Live Longer".

Instead of a pure fast Dr. Mosley found that you could enjoy many benefits from eating a reduced calorie diet just 2 days a week and eating normally the other 5. For women about 500 calories and for men about 600 on the 2 lower calorie days. Based on the documentary thousands of British people tried eating this way and found it to be fast, effective and much easier than a traditional diet.

In the book, "The Fast Diet", Dr. Mosley presents the science behind how and why the diet works. His co-author Mini Spencer shares menu plans and tips to make the plan user friendly. The book also includes color photographs so you get a feel for what a low calorie day looks like. And there are inspirational accounts from people who are using the diet, losing weight and enjoying greater health and renewed vitality.

A typical 500 calorie day on the plan might include a small apple, small mango and small boiled egg (223 calories) for breakfast and a tuna, bean and garlic salad for dinner (267 calories). Or you could spread your calories between lunch and dinner or eat them at one main meal. The plan is very flexible. The days you are not on the plan you eat normally, including high fat foods, without counting calories. You might think that on the feed days people would go crazy but research has shown that people eat only a little more than what they would normally eat. Knowing that you can have pretty much what you like most days of the week makes sticking to the plan so much easier than traditional diets.

Based on the documentary (before the book was released in the U.S.) I decided to try the plan making up simple 500 calorie meals and I was amazed at how much easier it is than traditional dieting. Variations of the plan are easy to do also such as every other day, 4:3 etc. And if you miss a day you simply get back on track the next. On fast days, I like to go as far into the day as possible without eating so I have a cup of espresso in the morning, an egg on sandwich thin with berries around noon, small snack mid-afternoon and a protein with veggies for dinner. It has been surprisingly easy to do. I dropped 5 pounds fast!

The benefits of following 5:2 are huge from what we can see visually i.e. weight loss to what we can't i.e. our bodies inner workings. And best of all many find that it is so much easier to diet just a couple days a week than every day. You really do get used to it. Once you have achieved your desired body weight you can adjust the plan to one day a week if desired or eat a few more calories on the diet days.

Side note - I purchased the Kindle version of the book and the formatting is excellent. The menu plan is hyper-linked to the recipes and the color photos are clear.

Overall if you are struggling with traditional diets and want to improve your health, this book, "The Fast Diet" gets my highest recommendation!

64 of 65 people found the following review helpful.
Really works!
By nuni
A very well written book with easy to follow tips on how to start eating 5-2. Plus, it really works. I bought the book last November and lost about 25 lbs in the first 6 weeks. But the best part is, I've maintained that weight loss for an entire year now. Highly recommend!

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The FastDiet - Revised & Updated: Lose Weight, Stay Healthy, and Live Longer with the Simple Secret of Intermittent Fasting, by Dr Michael PDF
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Minggu, 15 September 2013

[U619.Ebook] Ebook Download A First Course in the Design of Experiments: A Linear Models Approach, by John H. Skillings, Donald Weber

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A First Course in the Design of Experiments: A Linear Models Approach, by John H. Skillings, Donald Weber

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A First Course in the Design of Experiments: A Linear Models Approach, by John H. Skillings, Donald Weber

Most texts on experimental design fall into one of two distinct categories. There are theoretical works with few applications and minimal discussion on design, and there are methods books with limited or no discussion of the underlying theory. Furthermore, most of these tend to either treat the analysis of each design separately with little attempt to unify procedures, or they will integrate the analysis for the designs into one general technique.

A First Course in the Design of Experiments: A Linear Models Approach stands apart. It presents theory and methods, emphasizes both the design selection for an experiment and the analysis of data, and integrates the analysis for the various designs with the general theory for linear models.

The authors begin with a general introduction then lead students through the theoretical results, the various design models, and the analytical concepts that will enable them to analyze virtually any design. Rife with examples and exercises, the text also encourages using computers to analyze data. The authors use the SAS software package throughout the book, but also demonstrate how any regression program can be used for analysis.

With its balanced presentation of theory, methods, and applications and its highly readable style, A First Course in the Design of Experiments proves ideal as a text for a beginning graduate or upper-level undergraduate course in the design and analysis of experiments.

  • Sales Rank: #3780418 in Books
  • Brand: Brand: CRC Press
  • Published on: 1999-11-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x 1.56" w x 6.14" l, 2.52 pounds
  • Binding: Hardcover
  • 696 pages
Features
  • Used Book in Good Condition

Review
I do like the blend of theory and methods found in the book and I would use it as a textbook for a first course on the design and analysis of experiments.
-C. Brien, School of Mathematics, University of South Australia, Biometrics, December 2000

…it is novel in combining the theory underlying the analysis of designed experiments with a description of the methods of designing and analyzing them. The theoretical development is deeper than many design and analysis textbooks.
Biometrics, Vol. 56, No. 4, December 2000

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Rabu, 11 September 2013

[K201.Ebook] PDF Download The Decision Point: Six Cases in U.S. Foreign Policy Decision Making, by David Patrick Houghton

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The Decision Point: Six Cases in U.S. Foreign Policy Decision Making, by David Patrick Houghton

Filling a gap in the U.S. foreign policy textbook market, this innovative introduction shows students how real American foreign policy makers make real decisions. Drawing on and summarizing a vast amount of literature, author David Patrick Houghton introduces students to three basic theories of decision-making. He then applies each of these perspectives to six well-known historical cases that range from classic to contemporary: the Bay of Pigs, the Cuban Missile Crisis, the Vietnam War, the Iran Hostage Crisis, the Kosovo War, and the Iraq War. Houghton uses the crucial "decision points" of these events to give students a sense of what it is actually like to make high-level decisions. He also shows how the theories discussed in the book can be applied to these case studies.

Featuring a direct, accessible writing style, coverage of recent advances in the field--including new psychological models like prospect theory and poliheuristic theory--and an affordable price, The Decision Point: Six Cases in U.S. Foreign Policy Decision Making serves as a perfect text or supplement for courses in U.S. Foreign Policy and Foreign Policy Decision-Making.

  • Sales Rank: #603295 in Books
  • Published on: 2012-07-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.10" h x .50" w x 9.10" l, .90 pounds
  • Binding: Paperback
  • 304 pages

About the Author

David Patrick Houghton is Associate Professor of Political Science at the University of Central Florida. He is the author of three other books, including Political Psychology: Situations, Individuals, and Cases (2008) and U.S. Foreign Policy and the Iran Hostage Crisis (2001) and numerous articles published in internationally known journals.

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1 of 1 people found the following review helpful.
Finally, a book assigned that I can enjoy
By Tyler M. Black
Absolutely love this book. It is one of the easiest reads I've ever had in college and it keeps me continuously interested. It is definitely not stuffed with annoying, pretentious phrases or words that would make me feel inferior to these great political leaders... Instead, Houghton includes comical situations and actual quotes that help the reader relate to the most difficult decisions that have been made in the White House. You will be able to understand why the U.S. went into Vietnam, why we invaded Iraq and why the heck did we got involved in Kosovo. Maybe you'll even come to love the key players that have made decisions you would never agree with. You will definitely want to have a drink with Madeline Albright, that's for certain.

I am currently finishing up Houghton's class that is based around this book and although I'll barely come out with a "B" caused by a major case of senioritus, I have loved every bit of information and knowledge I have gained. I'm keeping the book, you can't have it. I'll probably read it again over the summer.

0 of 0 people found the following review helpful.
In depth look into US foreign policy
By Ohitsd
I had to read some chapters for class and got hooked right off the bat. This book goes in great length and vivid detail about the atmosphere during the decision making of major events. If you are into US foreign policy I highly recommend this book

0 of 0 people found the following review helpful.
College required textbook
By Frenchie
This book is good, although there appears to be a little lack in some organization qualities but overall, the information that is used within the textbook is great and recent.

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Selasa, 10 September 2013

[J623.Ebook] Free Ebook SmartFrench: Beginner Level - Learn French from Real French People, by Christian Aubert

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SmartFrench: Beginner Level - Learn French from Real French People, by Christian Aubert

Attention: The novice in French should start with our SmartFrench - Introduction to French, Vol.1 and Vol.2 first, to study the basic grammar, conjugation and vocabulary that we observed you need in order to get a perfect foundation.

The horse - in French, is - Le cheval -. Would you like to be taught to say: - luh shuhvahl -, as taught by most products listed (which is correct only when you read), or: - luhsh fahl -, the way it will sound in a regular conversation and the way SmartFrench teaches? This difference is true for most words.

Learning French requests that you learn to speak French and that you learn to understand it. Vol.1 and Vol.2 will teach you to speak and these SmartFrench Audio CDs Beginner will teach you to understand and be understood.

If you enter a conversation in French with no training to listen to it, you will not be able to get what is coming back to you. Then your French studies will be worth nothing. On the other hand, even if you feel hesitant to speak French, you can have a conversation saying just “yes” or “no”, as long as you understand the other person. That’s why to develop listening skills is so important. With SmartFrench you will develop two-way conversation skills.

The audio CDs can be played anywhere. The CDROM - also available on amazon.com, is for the computer. It contains all three levels and some extras, as well as the videos of the interviews on which the lessons are based (to see people when they speak always helps.)

Also available: SmartSpanish, SmartItalian, SmartFrench for Travelers.

  • Sales Rank: #1103947 in Books
  • Published on: 2006
  • Original language: English
  • Number of items: 3
  • Dimensions: 1.08" h x 5.44" w x 7.36" l,
  • Binding: Audio CD
Features
  • Unique method. Authentic interviews, "...a Must!" W. Martin, ex-political editor, Oakland Tribune
  • 4 CDs + 1 Mp3 CD including PDF Transcript
  • It uses colors to show what is and what is not pronounced in spoken French
  • Conversations written down exactly as spoken to speak french like natives
  • French lessons with rules of the french language explained in a simple way

Review
“When I heard my first lesson I honestly felt betrayed by my other programs--why didn't they simply tell the truth about French pronunciation like Smart French does?” --Patricia Jones, attorney

“I saw online that many native French teachers recommend this product.” --Erika Huang


“This is a MUST for learning how the French REALLY talk!” --William Martin, Former Political Editor, The Oakland Tribune.

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3 of 3 people found the following review helpful.
A real breakthrough in my efforts to learn French
By Elizabeth Phillips
Finally, a program that is helping me to UNDERSTAND the spoken language. I have always been able to mimic my teachers, I've worked hard and learned vocabulary and verb conjugations. But I couldn't figure out why I had no idea what native french speakers were saying, or why I couldn't watch french films without subtitles. It was so frustrating, that I would just give up. This program unravels the mystery. For example, native french speakers don't say, "Je suis," they say "shwee." Who would have thought? Like the instructor says, it's traditionally not taught this way because few natives realize the extent to which they employ liaisons in their everyday speech. This program provides lots of opportunity to listen to real french people having real conversations, and to practice sans accent. It's been a real breakthrough for me.

16 of 16 people found the following review helpful.
A review without all the B.S. and fluff
By Marilyn-Monroe
Okay I'm going to just dish out the straight facts about this product without the fluff or the lies:

1. The cds come with a booklet. Download the cd to your ipod if you want to take it everywhere you go.

2. This doesn't teach vocab, doesn't help you magically have conversations on the streets of Paris. This is not Pimsleur/Micheal Thomas etc.

3. When the guy starts doing numbers, be prepared to just stop repeating because as soon as he gets to thirty or forty, he speeds up and you're left biting the dust. I'm not kidding. I skip it.

4. This course is EXTREMELY GOOD for pronouncing and differentiating certain sounds, such as the "u" in "tu" and "ou" in "fou". This has helped me tremendously and my tutor has definitely noticed a difference.

5. Not only is this course good for pronunciation, but for understanding speech. For example, why some words aren't said in daily speech or are clipped short...something you do NOT learn in a classroom setting. It helps with liaisons as well. It makes you see and understand why french in the real world sounds a hell of a lot different/confusing/faster than french in the classroom.

6. There are different conversations to follow and listen to, different voices, so you're not listening to one person and getting accustomed to their voice.

7. There's repetition that'll annoy you but repetition helps loads. He does a good job at pronunciating everything slowly and exaggerated so you can wrap your mouth around it.

8. Repetition is key, no matter how boring the topics on this cd are.

Overall, I rate this a four because I found that "The Sounds" section is extremely beneficial. It's the phonetics portion of this course and that's what a lot of intermediate and advanced students like to work on to sound more french. If you want vocab, try Vocabulearn or read a book in french (easy reader, Harry Potter), watch movies and check out TV5. If you want to converse or work on it, hire a tutor or find one on Skype.

10 of 10 people found the following review helpful.
The Best French Language Program I Have Tried
By Cal Bear
I took three years of French in high school over twenty years ago, and I recently decided to take up the language once again. I have tried various programs, such as Rosetta Stone, Michel Thomas, and Pimsleur. However, when I tried to have a conversation with native French speakers, I was always disappointed because a) When they spoke at a natural pace, other than picking out a word here and there, I could not understand what they were saying and b) While I could make myself understood, I was told that my sentences were too rigid or unnaturally formal.

As far as I know, Smart French is the only program available that teaches the student to speak in a natural and fluent manner. The program begins with an excellent review of French sounds. Then, a series of vignettes are presented in which an interviewer discusses a topic with everyday French speakers such as a model, a chef, an art curator, a metal worker, an actor, etc. The converstations are presented in stages. The first stage, breaks down the sentences into bite sized segments in slow motion. The ensuing stages move progressively faster, until the sixth stage, when we hear the actual interview at normal speed. At first the converstions seemed impossibly fast, but after listening to them a few times, I began to understand more and more of what the speakers were saying.

The Smart French course has helped me tremendously in developing an ear for French as it is spoken by real people and in improving my accent. In my opinion, it is by far the best program available, and the best value for the money.

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Senin, 09 September 2013

[N609.Ebook] Get Free Ebook Warrior's Curse: Book Five of the Warrior Chronicles, by Shawn Jones

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Warrior's Curse: Book Five of the Warrior Chronicles, by Shawn Jones

Warrior's Curse: Book Five of the Warrior Chronicles, by Shawn Jones



Warrior's Curse: Book Five of the Warrior Chronicles, by Shawn Jones

Get Free Ebook Warrior's Curse: Book Five of the Warrior Chronicles, by Shawn Jones

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Warrior's Curse: Book Five of the Warrior Chronicles, by Shawn Jones

Cort Addison is back on Earth to quell rising protests against his wars throughout the galactic arm. For the people of his home planet, exterminating an entire species over a kidnapping was the final straw. He finds himself facing xenophobic leaders on Earth, sabotage, and his own personal loss and betrayal, all while trying to find where thousands of humans are being abducted to. No one is prepared for the barbarity they find on the hidden planet at the other end of a natural wormhole, where Cort must battle an enemy more dangerous and ruthless than any he has encountered before. Cort knows how to solve the problem: The same way he solves all of his problems, with brute force. But this time the cost of victory may transform both Cort and the entire Ares Federation forever.

  • Sales Rank: #94595 in eBooks
  • Published on: 2015-06-04
  • Released on: 2015-06-04
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Murder justified by expanded sexist concept of woman raping the man in the protagonist marine hero role
By LT
Consensual sex by two adults is not rape even when the man has diminished sexual inhibitions. Unbelievable how the main character can remember and regret the sexist things he said to others but brutally kills the "other woman" who so admired him. Then his loss of self control brings only a single regret, that he killed an embryo that is before the stage where the mother would have even suspected she might be pregnant.

The wife being outraged at the infidelity is predictable but this marine accepting that narrative without a second thought, ignoring his own complicity, and killing the women he then learns was carrying his child, may fit the author's screwed up right-wing inability to differentiate both as to levels of harm and motivations for the misbehavior, but death as the only fit punishment for the woman who was in every other way a model marine makes me sick. Misogynistic and sexist beyond belief unless the author also thinks that death is appropriate for any males who have sex with willing adults when their paramour's judgment is impaired.

If the woman had been in a position of authority, used force or coercion, had sex with a minor, or some other way committed a serious crime, or even if the author suggested it was an injustice or even a mistake then it would be less offensive. But the next book starts with the same concept that this older man enjoying the physical pleasure he needed emotionally at that point in the previous story, which his wife was unwilling to provide, amounts to rape.

0 of 0 people found the following review helpful.
Disappointing, Could be better
By Jadamgrd
After suffering through 5books. I see no point for the 6th. I have come to the conclusion that Shawn Jones needs a far better proofreader or profession
And hasn't any concept of what a Warrior really is. Someone to tell him "Shawn! No one Ever sends 50,000 troops to capture one little boy!"
Cortland, his main character is nothing more than a lying, murderous thug that should have been drowned at birth.
At least a missile strike on his compound? The whole point in book 1is to get him off there to search the place! Hell blast him to hell and gone!
I hoped the character would have evolved. But Mr. Jones personal ignorance runs amuck. Several times Cory claims he hated killing and avoids it when he can. About the same time he is killing some innocent people. Cort's first action was to kill people who looked at his wolf funny. Totally unnecessary, pepper spray would of worked. On Mars he wipes out a fleet of alien ships (somehow) who never fire a shot. His son is kidnapped, never harmed. Yet he kills BILLIONS! over it! He commit genocide. This guy makes Hitler look like a choir boy!
He has a twisted ideas for justice. A cadet leers at a female and makes a sexual remark. His punishment is a large hole in his chest.
Mr. Jones has a twisted idea of rape and what constitutes rape. A woman can not rape a man. The man has to be interested.... Yet in Jone's world a woman, right or wrong climbs on a WILLING man. Her punishment is death. At the end I hoped someone to pop a cap in the guy, he is nothing but a psycho. And Jones needs to take up knitting because his story telling sucks.

0 of 0 people found the following review helpful.
I truly believe Cort needs to be put down like the rapid dog that he is
By Genghis Kong
Having read through 5 books, I truly believe Cort needs to be put down like the rapid dog that he is. Or at the very least deserving of a bitch slap on a galactic scale. But I guess in the end we readers are the ones that got bitch slapped, because I had hope as the story progressed Mr. Jones would use the opportunity to grow the character, become something better than he started. Instead we see him devolved further into a narrow-minded thug.

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Kamis, 05 September 2013

[U283.Ebook] Ebook Download APPLIED STATISTICAL QUALITY CONTROL AND IMPROVEMENT, by K. KRISHNAIAH

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APPLIED STATISTICAL QUALITY CONTROL AND IMPROVEMENT, by K. KRISHNAIAH

APPLIED STATISTICAL QUALITY CONTROL AND IMPROVEMENT, by K. KRISHNAIAH



APPLIED STATISTICAL QUALITY CONTROL AND IMPROVEMENT, by K. KRISHNAIAH

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APPLIED STATISTICAL QUALITY CONTROL AND IMPROVEMENT, by K. KRISHNAIAH

Primarily intended for the undergraduate students of industrial, production, mechanical and manufacturing engineering, and postgraduate students of industrial, quality engineering and management and industrial engineering and management, this book fills the gap between theory and practice of tools and techniques of quality control and quality improvement. In this book, the principles and concepts are presented clearly and logically with necessary numerical illustrations to reinforce the understanding of the subject matter.

The book is organized in two parts. Part I deals with statistical quality control. It starts with the fundamentals of statistics and quality followed by elaborate discussion on statistical process control, process and gauge capability studies with emphasis on their practical application. It also covers detailed discussion on the various types of control charts used to monitor and control quality of processes and products. It includes acceptance sampling inspection procedures and standard sampling systems. Part II deals with quality improvement techniques/methods. It is a data driven approach that discusses the application of Design of Experiments and Taguchi Methods for improving quality of processes and products. A comprehensive discussion on total quality management is also presented.


KEY FEATURES

• Provides a well structured procedure for the application of all the tools and techniques.
• Includes Shainin DOE tools widely used in Six sigma projects.
• Demonstrates the application of quality improvement techniques through real life case studies.

  • Sales Rank: #2205667 in eBooks
  • Published on: 2014-05-12
  • Released on: 2014-05-12
  • Format: Kindle eBook

About the Author
K. Krishnaiah (PhD) is Professor of Eminence, Department of Industrial Engineering, Anna University, Chennai, India. Earlier, he was Professor and Head in the department of industrial engineering, Anna University, Chennai, India. He received his BE (Mechanical) and ME (Industrial Engineering) from S.V. University, Tirupati, India (AP). Dr. Krishnaiah has thirty-four years of teaching and research experience and has published several papers in national and international journals. He is also the co-author of the book Applied Design of Experiments and Taguchi Methods (published by PHI Learning). His areas of interest include operations management, quality and design of experiments.

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